Market Trends

Getty | Peepo

Taste of success: How to fuel recovery at the elite level

By Nikki Hancocks

Providing elite athletes with the nutrition 'edge' is not always about the counting of macros or the science behind ingredients, but it's sometimes as simple as making products and meals delicious, according to a leading health & performance...

Outreach efforts include sending ambassadors for food careers into schools / Pic: GettyImages-Solshock

How skills development is transforming the food sector

By Natasha Spencer

A wide variety of roles are available in the food industry throughout the supply chain. UK-based National Skills Academy for Food & Drink (NSAFD) hopes to encourage more to consider how their skills are an ideal fit for food and in doing so, fill...

GettyImages/Eoneren

NPD Trend Tracker: From booze-infused salmon to vegan prawn crackers

By Flora Southey

In this edition of FoodNavigator’s new product development tracker, we look at paleo- and keto-friendly 100% olive oil mayonnaise, a new low sugar Cheerios SKU from Nestlé Cereals, and a collection of booze-infused salmon ready for Christmas. Scroll through...

getty | yacobchuk

Marketing advice: Time for a healthy Tik Tok trend

By Nikki Hancocks

Brands in the health and nutrition space are failing to make use of the oldest marketing tool in the book - word of mouth - and in this era of social media that opportunity is bigger than ever.

Pic: GettyImages/Kateryna Bibro

How is the consumer’s focus on health impacting the snacks sector?

By Katy Askew

Industry leaders take the podium to discuss the trend that impacts all areas when it comes to creating stand out snacks, from simpler labels, to trickier better-for-you formulations that do not compromise on indulgence, to being as good for the planet...

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