Market Trends

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NPD Trend Tracker: 'Veganuary' special

By Augustus Bambridge-Sutton

January is a time where many people abstain from indulgent things, from alcohol to chocolate. Meat and dairy, increasingly linked to climate change and animal suffering, are other products those taking part in 'Veganuary' also abstain from at...

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Prinova releases megatrends report

By Danielle Masterson

From gut health to a healthier planet, ingredient firm Prinova is hoping to use its latest megatrends report to showcase the opportunities available to leverage its ingredient portfolio, vertically integrated manufacturing capabilities and other in-house...

A range of fruits can be used as the basis for sweeteners. Image Source: John Wang/Getty Images

Health and taste from fruit-based sweeteners

By Augustus Bambridge-Sutton

Fruit has been used for sweetness in Europe since before we even knew about refined sugar. It’s still in widespread use as the basis for sweeteners.

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NPD Trend Tracker: From LeBron James-backed tequila to Harry Kane crisps

By Augustus Bambridge-Sutton

As Christmas approaches, we have the launch of a Harry Kane-fronted crisp product, the UK listing of a LeBron James-backed tequila, and the release of plant based chicken nuggets to celebrate the release of Chicken Run: Dawn of the Nugget. We also have...

Plant-based proteins have the potential to be used in a wide variety of ways outside of plant-based meat and dairy analogues. Image Source: fcafotodigital/Getty Images

Beyond meat and dairy analogues: What can plant-based protein do?

By Augustus Bambridge-Sutton

Plant-based protein isn’t just about meat and dairy analogues. At Food Ingredients Europe in Frankfurt last month, FoodNavigator spoke to companies doing a range of things with alternative proteins outside of simply adding them to plant-based burgers,...

Increased food and drink costs are a challenging but accepted outcome of high overall inflation rates. Yet when overall inflation reduces, but food inflation remains elevated, this brings with it confusion and questions. GettyImages/LordHenriVoton

‘Greedflation’ muddies the food industry’s financial landscape

By Natasha Spencer-Joilliffe

Latest figures show that although inflation in Europe’s euro-using countries has slowed, real food inflation remains higher and seemingly undeterred, raising questions about whether unfair profiteering and competition are to blame.

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NPD Trend Tracker: From non-alcoholic IPA to paper cheese packaging

By Augustus Bambridge-Sutton

In this week’s NPD Trend Tracker, we’re preparing for dry January with non-alcoholic products from Lucky Saint and a collaboration between MOMO Kombucha and Orbit beers, as well as whiskey flavours from Synergy Flavours. Alongside this, we have breathable...

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How newstalgia blends comfort and novelty in the snack category

By Deniz Ataman

Consumers still crave familiar flavors and experiences, as they did during the pandemic, but they also are open to new innovations and technologies -- leading to an emerging trend of 'newstalgia,' Kevin Ryan, CEO, Malachite Strategy and Research,...

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NPD Trend Tracker: From wholegrain spelt to Christmas dinner pie

By Augustus Bambridge-Sutton

In this week’s NPD Trend Tracker, we have a range of festive products, including a festive wrap, festive ice-cream flavours and a pie containing an entire Christmas dinner. We also have a new flavour from Tate & Lyle, a wholegrain spelt from Merchant...

Shopping around, buying smaller packs of food, buying more from discounters and being smart about deals are popular ways today’s consumers are shopping. GettyImages/LordHenriVoton

Food industry enters a ‘new era for pricing’

By Natasha Spencer-Joilliffe

While consumers are spending less, inflation continues to boost FMCG sales. A new report finds growth and resilience are possible through strategic pricing structures that support new product development (NPD) and sustainability.

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NPD Trend Tracker: From Beyond Meat pizza toppings to collagen creamer

By Flora Southey

In our latest new product development round up, we look at new launches in health and wellness such a collagen creamers and MCT powders. In plant-based, big-name brands Pizza Hut and Beyond Meat have tied up to launch meat-free pepperoni toppings, and...

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Euromonitor predicts consumer trends for 2024

By Olivia Brown

Euromonitor International has published its 2024 consumer trends report, which spotlights new demands for convenient and effective wellness support, transparency around brand sustainability, and the implementation of AI to personalise the customer experience.

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Spilling the tea (and coffee) on natural beverage trends

By Deniz Ataman

The functional and perceived health benefits of tea and coffee paired with their familiarity and diverse usage occasions across dayparts make them ideal platforms for beverage manufacturers to meet consumers’ evolving preferences for indulgence, health...