Market Trends

The program is delivered by UKRI, with the Global Food Security Programme, BBSRC, ESRC, MRC, NERC, Defra, DHSC, PHE, Innovate UK and FSA.

Boost for UK researchers to transform food systems

By Jim Cornall

UK research projects that seek to fundamentally transform the UK food system, by placing healthy people and a healthy natural environment at its center, received a £24m ($32.9m) boost last week.

GettyImages/Olga Peshkova

NPD Trend Tracker: From McDonald’s Big Good to vegan ‘Baconnaise’

By Flora Southey

In the UK, Veganuary has taken hold. While a good number of new product launches are targeting those going plant-based until the end of the month – including allplants’ new Lighter Menu and Hellman’s ‘Baconnaise’ – others have the COVID-19 pandemic front-of-mind,...

How will supermarket retailers impact how we eat in the future? Pic: GettyImages/AlexSecret

Food futurology part 2: How will we be eating 10 years from now?

By Flora Southey

By the year 2030, trend forecaster Dr Morgaine Gaye predicts much will have changed in terms of how food is consumed: supermarkets will be forced to diversify, urban areas will be transformed by biodiversity legislation, and we will be on our to using...

GettyImages/Prostock-Studio

Food futurology: What will we be eating 10 years from now?

By Flora Southey

Within the next decade, trend forecaster Dr Morgaine Gaye predicts we will have moved beyond the current protein craze, be eating food made from ‘the biggest ingredient of the future’, and variety will play a greater role in all things fruit and veg.

How can you make your brand stand out to supermarket buyers? Starting now will help you get ahead. Pic:getty/lightfieldstudios

How to prepare now to ensure your drinks brand is a success in 2021

By Richard Horwell, Brand Relations

There's a lot of competition on beverage shelves, and soft drinks buyers do range reviews at the start of the new year. To be successful with your drinks brand in 2021 you need to start preparing now, writes Richard Horwell of F&B marketing and...

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