Krispy Kreme brings back Reese's Peanut Butter doughnut
Krispy Kreme has announced the Reese’s Peanut Butter doughnut first sold in 2015, will be returning for a limited period this July following a renewed partnership with popular confectionery brand, Reese’s.
Each limited-edition Reese’s doughnut combines Krispy Kreme’s signature soft dough, with a smooth Reese’s peanut butter filling, before hand-dipping in Krispy Kreme’s chocolate icing. The doughnut is topped with crunchy, nibbed hazelnuts and creamy Reese’s peanut butter drops.
The doughnut will be available from the 31st of July to the 3rd of September 2023 in Krispy Kreme’s 139 retail shops and selected Tesco, Sainsbury’s, ASDA and Morrisons stores. It will also be offered for nationwide delivery at KrispyKreme.co.uk and through partners UberEats, Just Eat and Deliveroo.
According to consumer research, three-quarters (77%) of people state that little moments of indulgence within the day, such as during work meetings or social events remain important.
Jamie Dunning, President and Managing Director said: “Our fans spoke, and we listened, delivering a mouth-watering treat perfect for sharing and sparking conversation. Working with American heritage brands such as REESE’S reflects how a simple sweet treat can be so much more than a mouthful, it is a chance to spark happy memories and create real moments to smile about. This partnership shows how we are continuing to innovate to deliver fresh, handcrafted treats that deliver a delicious experience across all our channels.”
Image: Krispy Kreme
