VFC makes chilled debut in Asda
Meat-free challenger VFC is expanding beyond its core frozen offer, with its first venture into the chilled fixture, which hit Asda shelves on 22nd July.
The two-strong range will include a chilled variation of best-selling VFC Original Crispy Chick*n Fillets, as well as NEW Piri Piri Chick*n Wings – perfect for sharing, with a separate Piri Piri sauce for dunking and dipping.
VFC CEO Dave Sparrow, said: “This is yet another major milestone for VFC and our unrelenting mission to covert more people into the incredible taste of VFC and spare the lives of more animals. The chilled meat-free category is worth £275M and reaches a different consumer to those in the frozen, making this launch a natural next step in what is set to be a game-changing series of innovation for the brand.
“Our fantastic team has developed a wide range of quality-led products which will position VFC at the heart of more meal occasions, bringing in incremental shoppers to the brand and category, whilst scaling VFC coverage across retail and foodservice globally. We can’t wait to share what else we have in store for our consumers.”
VFC Original Recipe Crispy Chick*n Fillets – RRP: £3.50 for 190g
VFC Piri Piri Chick*n Wings – RRP: £3.50 for 219g
Image: VFC