BiteMe started out targeting the sports nutrition market. But these days, the Croatian start-up is selling its product lines to the mass market. “We want to sell to all active people, like you and me, who enjoy a healthy lifestyle,” co-founder and CMO Luka Mujkić told FoodNavigator at SIAL.
Its newest products are Protein Cookies, which the start-up describes as an ‘irresistible’ snacking format. The plant-based protein comes from pea, chosen because of its sustainability credentials, said Mujkić.
Each packet contains 10g protein. The Protein Cookies come in three flavours: Almond Butter, Peanut Butter, and Cashew Butter.
Overall. BiteMe has 10 products on the market, including a line of low GI ‘raw bars’ and ‘lava cookies’. The start-up is selling into 10 countries.