Better-for-you vegan chocolate brand Push Chocolate is rolling out a line of low sugar buttons, all the while undergoing a rebrand.
Push’s Low Sugar Chocolate Buttons are aimed at the growing number of health-conscious consumers, including diabetics. The chocolate is responsibly sourced from Peru, and packaged in plastic-free recyclable pouches.
Founder Ant Wilson said he ‘passionately’ believes sugar should not be the first ingredient in any product. “Instead, Push Chocolate’s range uses a smart formulation of exceptional quality ingredients to deliver melt-in-the-mouth, creamy chocolate with fantastic taste and top notch health credentials.”
The rebrand, he explained, is designed to clearly communicate the company’s ethos and USPs – notably surrounding wellness and sustainability.
“Eye-catching and colourful labelling alongside planet-friendly packaging, and our newly launched Low Sugar Chocolate Buttons offer consumers an even healthier choice in our range.”
Push Chocolate is selling its new offerings via its website at an RRP of £4.00 per 100g pouch.