Campaign to highlight health benefits of canned fish
By Oliver Morrison
- Last updated on
UK canned fish brand John West has unveiled a new marketing campaign to promote its Enriched Tuna range, which is available in three variants:
Energy – tuna in spring water with added Vitamin B to help reduce tiredness & fatigue
Heart – tuna in rapeseed oil with added Omega 3 to support the heart function system
Immunity – tuna in spring water with added Vitamin C to support the immune system.
The omnichannel campaign, which has more than £2million investment behind it, aims to drive reach and awareness of the range, highlighting its functional health benefits to consumers who live a busy, active lifestyle. The campaign builds on John West’s recent brand re-positioning around physical and mental strength, underlining the products’ many natural health benefits.
Jon Burton, International Marketing Director, John West Foods said: “This campaign is a significant investment for John West and the canned fish category. As market leader, John West needs to pave the way forward – to connect with younger consumers and shake up the category. Our multi-channel campaign activation aims to do exactly that – reminding consumers of the goodness in every can, plus the added health benefits of Enriched Tuna.”