Meal kits aimed at ‘time poor foodies’
Restaurateur Jamie Barber, founder of the Haché burger chain, and British singer, presenter, musician, model and business woman Myleene Klass have launched a new business venture MySupper Hero, aiming to ‘help people eat brilliantly at home and provide exceptionally tasty and high-quality meal kits’.
The meal kits are delivered to your door with a 3 days shelf life. Most of the prep has been done for you, and you should be able to put your meal together in under 10 minutes (oven time aside). All you need to do is a little bit of roasting, a little bit of grilling, dress the salad, and put it all together, the pair said.
Myleene Klass, My Supper Hero Co-Founder said: “We started talking about My Supper Hero in November 2020. Nine months of lockdown had given us both extreme kitchen fatigue. It wasn’t just the cooking that was wearing us down. It was the prospect of having to plan what to cook, day upon day, and then having to shop for the ingredients. Even then, all the peeling, chopping, cooking and washing up was dominating our evenings, when we’d have much preferred to be chilling out watching Netflix with our families. The prospect of ordering uninspiring takeaways just did not appeal. Which got us thinking, “There has to be a better way”.
Jamie Barber, My Supper Hero Co-Founder said: "We had both tried various recipe boxes, but the recipes were all quite basic, the preparation was messy, boring and time consuming, and we felt uncomfortable not knowing where the ingredients came from. And don’t get us started on the packaging—one box came with twenty items of plastic! The more Myleene and I talked about it, the more we knew we wanted to not only give people amazing food and the time to enjoy it. But we wanted to do it in a way that positively impacts both our communities and the planet. And so My Supper Hero was born."