Pukka, the UK hot pie brand, is expanding its bestselling range of pies to offer shoppers a brand-new Creamy Chicken recipe – taking its individual chicken pie range up to four recipes.
Appearing on Tesco shelves exclusively from 10th January, the new launch will appeal to shoppers looking for a classic chicken pie which makes the chicken the star of the show, which is just as tasty and full of flavour as the rest of Pukka's pies, the company said.
The new Creamy Chicken pie features tender pieces of chicken in a rich creamy sauce, wrapped in 144 layers of Pukka’s signature golden and crisp puff pastry.
The launch will be highlighted with a ‘new recipe’ flash on the front of Pukka’s fully-recyclable orange packaging to entice shoppers. For consistency it will follow the look and feel of the rest of the brand’s chicken pie portfolio – which includes Chicken & Mushroom, Chicken & Bacon and Chicken Balti – which have recently been updated to use different font colours to clearly highlight the different recipes in its expanding chicken range.
Rachel Cranston, Head of Marketing and Innovation at Pukka said: “We started baking pies for the nation in 1963 and the same rings true now as it always has – we’re The People’s Pie and want to make sure there’s a Pukka for everyone.
“Chicken remains one of the top pie filling choices amongst shoppers, but we’re aware that additional ingredients that go into chicken pies can sometimes be a barrier for some consumers. That’s why we’ve made chicken the star of the show with our new Creamy Chicken recipe, which is just as tasty and full of flavour as the rest of our pies, delivering that ‘home-baked’ feeling we’re always striving to achieve.
“The hot pie category is currently worth £270 million, with Pukka being the leading brand driving the category forward and accounting for £48.4 million of these sales, and this brand-new recipe is part of our ongoing mission to put more pies on more plates more often, ensuring that there truly is a Pukka for everyone.”
The launch comes hot on the heels of a season of new product launches for Pukka, which has seen the brand launch into three new savoury pastry categories with Slices, Sausage Rolls and a Pasty, as well as scooping a raft of awards for its recipes. Not only was the brand’s Vegan Minced Steak & Onion pie awarded a Grocer New Product Award, but its Chicken & Bacon recipe was highly commended at the same ceremony.