In this week's new product development gallery, we spotlight a new ice cream targeting adults but made from infant formula and energy boosting powders for endurance athletes and others seeking an energy lift.
In this week's new product development gallery, we spotlight a new ice cream targeting adults but made from infant formula and energy boosting powders for endurance athletes and others seeking an energy lift.
Pic: GettyImages-Hirioshi Watanabe
UK-based baby milk brand Kendamil has launched 'the world’s first' ice cream made with formula milk.
While formula milk is developed to nourish infants, this limited-edition product is exclusively for adults. Over-18s craving a creamy spoonful can request a free tub of Kendamil Ice Cream (for a limited time) at www.kendamil.com/pages/ice-cream.
Kendamil was inspired to create the special snack after its recent survey revealed that one in three (33%) parents have never tasted their baby’s formula milk, with mums (34%) the least inclined.
To uncover why, Kendamil asked mums and dads with children aged two or under for honest feedback on their experience with leading formula milk brands. The main deterrent is the pungent smell (37%) which one in 20 (5%) of parents describe as “fishy”. Getting a gag-worthy whiff may account for the third (33%) who presume it will taste yucky.
Most parents who have sipped formula milk said “it didn’t taste very nice” (29%) with a quarter (26%) describing a “strange” tang. One in 20 parents found the flavour lived up to their “fishy” expectations, while “bitter” and “medicinal” were other observations. The resounding conclusion was that most mums and dads (59%) would not drink formula milk again.
Contrastingly, an overwhelming 80% of parents have tried baby food.
Kendamil is fish oil free and favours plant-based, pure marine algae which provides a 'neutral taste and a vegetarian-friendly recipe'.
CEO and Founder of Kendamil, Ross McMahon, commented: “We are proud to launch the first ever ice cream made with formula milk. We regularly receive verbatim feedback from customers – which our recent research reinforces – about the delicious creamy taste (and smell) of our baby milks and how their little ones happily drink the full bottle. Given the surprising statistic that a third of parents have never tried their baby’s milk, we thought we’d bring it to them and let grown-ups in on the goodness with a world-first product made especially for them this summer.
“We have worked passionately with the finest local farms and suppliers to develop the only British-made infant formula that’s kinder to babies and the environment. Kendamil Ice Cream embodies this spirit of innovation and we hope will encourage parents to enjoy the unique benefits of a full-cream, palm oil and fish oil-free recipe.”
Kendamil Ice Cream is made for consumption by adults as a treat, to be enjoyed in moderation as part of a healthy balanced diet. This product is vegetarian-friendly and gluten-free, but unsuitable for vegans or lactose-intolerant consumers, the company said.
East Asian food brand Tiger Tiger has unveiled its new range of Thai dipping sauces.
Made in Thailand to traditional Thai recipes for a 'genuinely authentic flavour experience', the company said the sauces are ideal for use as dips with snacks, as marinades for barbecue food or for drizzling over cooked meat or vegetables. Flavours include Sriracha Hot Chilli Sauce, Sriracha Mayo and Thai Sweet Chilli Sauce.
“Thai cuisine has gained massive popularity on a global scale in recent years and is now a firm favourite in the UK,” comments Debbie King, Sales & Marketing Director at Tiger Tiger. “These sauces pair the aromatic hot spices so typical of Thai food with a range of sweeter flavours to deliver different scales of heat intensity that will suit any palette or occasion.
“For retailers they’re a valuable addition to the world foods aisle and provide an opportunity to capitalise on the popularity of Thai food and home cooking. Lockdown prompted a renewed interest in cooking from scratch and the exploration of new flavours – trends which we expect to continue long after restrictions lift.”
All three sauces are available in 455ml easy-squeeze, easy-clean bottles; the Thai Sweet Chilli Sauce also comes in a larger 730ml bottle. All are suitable for vegetarians and contain no artificial colours, flavours or preservatives.
Pic supplied by Tiger Tiger
Plant-based chocolate brand Love Raw is expanding its range of vegan Cre&m Wafer Bars with the launch of 'the world’s first' vegan Salted Caramel Cre&m Wafer Bar.
This new edition will support the business’ 2021 expansion plans and allow it to grow its share of both the UK’s plant-based market, which is predicted to reach £1.1bn in value by 2023, and the UK’s £2.9bn chocolate confectionery sector, the company said.
The new bar is available from the LoveRaw website, Amazon, Whole Foods Market, The Vegan Kind, Holland & Barrett, SPAR and convenience stories with an RRP of £1.69. The new edition contains two crisp wafers, filled with LoveRaw’s salted caramel cre&m filling, smothered in a vegan caramel coating and drizzled with the brand’s vegan chocolate.
Manav Thapar, Co-Founder at LoveRaw, commented: “We are delighted to be expanding our range of Cre&m Wafer Bars, following the huge success and popularity of LoveRaw’s M:lk and White Choc editions. The Salted Caramel Cre&m Wafer Bar is our latest innovation and is part of our accelerated growth plan and mission to be the best tasting vegan chocolate in the UK.
“The LoveRaw Salted Caramel Cre&m Wafer Bar is a world first and we are confident that it will be a big hit with consumers, whether they’re extremely vegan, sometimes vegan, ‘unvegan’ or just vegan curious.”
TENZING – the plant-based energising drink – has expanded its portfolio with the launch of its brand new energy powders.
Each sachet has twice the functional ingredients of their 250ml range, and contains a triple hit of natural caffeine, vitamin C and electrolytes, 'making it the ultimate natural energy boost before, during, or after a stint of prolonged exercise or extreme activity', TENZING said.
Each 28.5g sachet is recommended to be mixed with 500ml of water and provides 160mg of natural caffeine plus carbohydrate. The powders are available in two flavours, Original and Raspberry & Yuzu.
Huib van Bockel, Founder of TENZING, commented: “We’re constantly talking with our community to understand what products they want to see from TENZING next. A zero carbonation option has been at the top of that list for a while now, and after years of recipe testing, we are yet again shaking up in a market dominated by artificial players with our new Energy Powders.”
The products will be available from Amazon, TENZING’s webshop and UNNU - the UK’s leading endurance sports nutrition distributor - for an RRP of £2.49 per sachet or £19.99 per box of 10.
Pic supplied by TENZING