Fazer is launching a new line of sweet bakery products in Finland.
The company noted 'different kinds of sweet buns' are growing in popularity among indulgence and impulse shoppers. "Fazer is meeting the demand by introducing heaps of new modern delicacies and confectionery products as well as by giving a new fresh look for the product packaging of the entire category," the company said.
New products include: Fazer Herkkubriossi brioche, Fazer Omar cinnamon buns, Fazer Pätkis doughnut, Fazer Geisha Suklaamousseleivos chocolate mousse pastry, Fazer Vadelmamousseleivos raspberry mousse pastry, Fazer Pieni Vadelma-valkosuklaakakku raspberry white chocolate cake and Fazer Kiivi-sitruunakakku kiwi and lemon cake.
Unveiling its line-up of NPD to be rolled out this spring, the company also revealed new additions to the Fazer street food product family.
"The street food trend continues to prevail in Finnish kitchens. Two new products have joined the Fazer Street Food family: a larger brioche hamburger bun and flatbread suitable for many different kinds of dishes," the company said.