UK-based Jude's is launching Little Jude's new scooping tubs in vanilla and chocolate flavours. According to the company, the tubs contain 30% less sugar than 'similar products', with 13g of sugar per 100g. This level is 36% below the Public Health England’s (PHE) sugar reduction targets for children’s ice cream products by 2020.
Chow Mezger, MD of Jude’s commented: “Now that we have kids of our own, we are on a mission to make delicious ice cream made with less sugar as accessible as possible. Over the past years we have launched lower sugar milk lollies and lower sugar rocket lollies for kids, and now we are excited to bring take home scooping ice cream to the range. The ice cream has 30% less sugar than comparable products, 36% less sugar than the Public Health England targets for sugar reduction by 2020 and added Vitamin D and Calcium for healthy bone development. Now families around the country can enjoy together eating delicious ice cream with less sugar.”
The company is also rolling out new lower calorie salted caramel minis.
Covered in Belgium chocolate and salted caramel pieces, Jude’s new Salted Caramel Lower Calorie Minis contain less than 95 calories per mini and are available to purchase in boxes of 6 x 50 ml.
Commenting on the SKU, Mezger continued: “We are delighted to launch Jude’s signature flavour, Salted Caramel, as a lower calorie mini bar. We continue to witness a growing demand from consumers nationwide for lower calorie ice cream that tastes delicious and, with only 95 calories per bar our new ice cream bars are the perfect after dinner treat.”
Finally, the company is rolling out a new vegan chocolate brownie ice cream, expanding its existing vegan range. Containing chocolate ripple and chunks of brownie, the new product is available in 460ml tubs.
Mezger concluded: “Following the fantastic launch of our Vegan Salted Caramel and Vanilla flavours in 2019, we are so excited to be adding this new product to the range. Our vegan Chocolate Brownie uses an oat milk base catering to those looking to reduce their environmental footprint. A study conducted by the University of Oxford* found that out of the milk alternatives, oat milk has one of the lowest environmental impacts (in terms of emissions, land use and water use) making it the perfect base for our vegan range."