Quality Street's new 2019 range
Nestlé is rolling out a new look for its iconic Quality Street brand, which was the biggest selling Christmas confectionery brand in the UK last year.
The assortment will be available in 650g tubs (smaller than last year’s 720g size); 1kg tins; special 800g gold tins, which are exclusively available in Tesco; and 2kg tins, available only in Costco.
The new design will be accompanied by a new flavour: limited edition chocolate caramel brownie.
Nestlé has also responded to consumer insight that chocolate confections are more popular than toffee-based sweets by adjusting the ratios. The new mix will now contain 46% chocolate sweets, compared to 35% previously.
Ellie Worley, senior brand manager for Quality Street said: “2019 is a huge year for Quality Street. We’ve got a new sweet, a new design and we are developing the brand in all areas ahead of the Christmas season.
“I know just how much people love Quality Street and we work really hard to find that balance between keeping things fresh but also familiar. We’ve been listening and I think we’ve got the perfect mix this year and made the changes that people have told us they’d like to see.”
The 2019 launch is being backed by a £2m marketing campaign running until Christmas.