Nestlé is launching a new Vettel water product in France, Vitten UP with natural flavours and organic certification.
The mineral water is flavoured with peach and lemon-line, and a “hint” of cane sugar.
The drink contains 1.7g of sugars and 8 Kcals per 100mL.
Vittel UP will be available in three formats, including 1L, 50cl and 33cl.
"In a demanding market, where consumers are constantly on the lookout for new taste experiences while being particularly attentive to the quality of products and to their nutritional profile, Vittel wanted a response with Vittel UP, a range low in sugar, organic, with unexpected flavours and in a unique format,” Fabienne Bravard, Marketing Director of Nestlé Waters France, commented.