When is Heinz Ketchup not ketchup? When it’s being sold in Israel. So said the country’s Health Ministry after local brand Osem argued it doesn’t contain enough tomato paste.
Ketchup must contain at least 41% tomato paste to qualify as ‘ketchup’ according to Israeli trading standards. The Heinz product claims on its label to contain 61% tomato paste, but Osem Trade said it had commissioned independent testing that showed it only contained 21% tomato paste.
Heinz will have to call its sauce ‘tomato seasoning’ in Hebrew, although the ruling does not affect the brand’s English language labelling.