In a post-pandemic world, snacks are moving beyond their discretionary roles, according to consumer trend forecaster WGSN, to serve a ‘new purpose as functional sustenance’ throughout the day. How are brands innovating with health front-of-mind?
Mondelez International’s innovation hub, SnackFutures, has developed NoCOé – a French cracker brand that the company says is both carbon neutral and nutritious. “Snackers, especially the younger generation, are looking for values or purpose in brands,”...
How can brands encourage children to eat ‘healthier’ snacks? Nestlé’s approach is to create breakfast cereal in the shape of a bear, Cadbury is shrinking its portion sizes to cut calories, and Kellogg is personalising covers on Corn Flakes and Rice Krispies.
Satisfied Snacks is currently 'not courting a major retail listing' it has revealed. However, the innovative start-up, which turns ‘virtually any meal’ into crispy healthy snacks, remains confident in the business case for sustainability.