Bite-sized NPD: The latest in kids snacking to hit UK shelves
By Flora Southey
- Last updated on
How can brands encourage children to eat ‘healthier’ snacks? Nestlé’s approach is to create breakfast cereal in the shape of a bear, Cadbury is shrinking its portion sizes to cut calories, and Kellogg is personalising covers on Corn Flakes and Rice Krispies.
Swipe through the photo gallery for the latest innovations in bite-sized NPD.