Personalisation

Mars Edge acquired German D2C targeted nutritoin company foodspring in 2019

Why Mars is betting on personalised nutrition for the masses

By Oliver Morrison

Mars Edge – the segment of Mars Incorporated dedicated to supporting human health through nutrition – is on a mission to reconcile the nutrition that consumers need with the food they want, it tells FoodNavigator.

How will supermarket retailers impact how we eat in the future? Pic: GettyImages/AlexSecret

Food futurology part 2: How will we be eating 10 years from now?

By Flora Southey

By the year 2030, trend forecaster Dr Morgaine Gaye predicts much will have changed in terms of how food is consumed: supermarkets will be forced to diversify, urban areas will be transformed by biodiversity legislation, and we will be on our to using...

Atlas Biomed test kits

Editor's Spotlight: Startup Focus

Startup 'gamifies' gut health with diet app aimed at long-term change

By Nikki Hancocks

A personalised nutrition startup offering the holistic benefits of both DNA and microbiome tests has revealed a dieting app to work in tandem with microbiome tests in an aim to 'gamify' gut healthy dieting and create long term changes to health.

Johnnie Walker, Pernod Ricard & Coca-Cola are all exploring personalisation. Pic:Getty/svetazi

Guest article

The path to true liquid personalisation

By Jon Reay, founder, Rewrite Digital

Personalisation in drinks has been talked about for years: yet we’re only now starting to see fully tailorable liquids and the era of truly personalised ‘drinks on demand’ and ‘drinks as a service’ is still emerging.

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