HCC chairman Kevin Roberts unveiled the new marketing campaign at the group's annual conference

Sustainability campaign launched by Welsh meat industry

By Aidan Fortune

A £250,000 marketing and communications campaign to promote the positive environmental story behind the production of Welsh Lamb and Welsh Beef was launched by Hybu Cig Cymru – Meat Promotion Wales (HCC).

‘Sale of illicit alcohol costs UK around £1.3bn per year’ - HMRC

News in Brief

HMRC operation seizes alcohol in Wales

By Staff Reporter

An operation to disrupt the sale and supply of illegal products across north Wales has uncovered 2,700 litres of alcohol.

HCC's Gwyn Howells and Deanna Leven inducted new members into the Welsh Lamb Club

Welsh meat gains traction in Hong Kong

By Aidan Fortune

Hybu Cig Cymru – Meat Promotion Wales (HCC) made significant progress in improving Welsh meat exports to Asia, as a branch of its Welsh Lamb Club was founded in Hong Kong this week.

Norweigan retailers have decided to focus one of their 2015 promotional campaigns on Welsh Lamb

Welsh Lamb sets out stall to overseas visitors

By Oli Haenlein

Hybu Cig Cymru – Meat Promotion Wales (HCC) has hosted a number of recent trade missions and media trips from countries interested in Welsh Lamb, the meat body has revealed.

Welsh lamb has now overtaken Sardinian lamb as the dominant brand in Italian supermarkets

Wales at forefront of lamb category in Italy

By Oli Haenlein

PGI Welsh Lamb is now the market leader and the most "well-known" lamb brand in Italian supermarkets, according to Hybu Cig Cymru (HCC) – Meat Promotion Wales’ Italian agent Jeff Martin.

Export expansion into Netherlands for Welsh meat

Welsh meat looks to boost exports

By Georgi Gyton

Hybu Cig Cymru - Meat Promotion Wales (HCC) is looking to capitalise on growing overseas demand for its lamb and beef.

HCC has been taking part in foreign trade shows such as Sial, Paris to boost its export trade

Exports of Welsh Lamb see steady growth

By Georgi Gyton

Exports of PGI Welsh Lamb increased by £7 million during 2013, up 4.5% to £154.7m, according to the latest data published by Hybu Cig Cymru – Meat Promotion Wales (HCC).

The ban on Welsh Lamb exports to the USA could be lifted

US could lift Welsh Lamb ban

By Oli Haenlein

The ban on Welsh Lamb exports to the USA could be lifted, with secretary of state Owen Paterson currently in negotiations in Washington.


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