The FSA will discuss the BTOM from a Welsh perspective. Source: Alasdair James/Getty Images

FSA to discuss Border Target Operating Model from Welsh perspective

By Augustus Bambridge-Sutton

Tomorrow, 11 May, the Welsh Food Advisory Committee, which is part of the Food Standards Authority (FSA), will discuss the new Border Target Operating Model (BTOM), a government document which will determine food safety standards between the UK and the...

HCC chairman Kevin Roberts unveiled the new marketing campaign at the group's annual conference

Sustainability campaign launched by Welsh meat industry

By Aidan Fortune

A £250,000 marketing and communications campaign to promote the positive environmental story behind the production of Welsh Lamb and Welsh Beef was launched by Hybu Cig Cymru – Meat Promotion Wales (HCC).

‘Sale of illicit alcohol costs UK around £1.3bn per year’ - HMRC

News in Brief

HMRC operation seizes alcohol in Wales

By Staff Reporter

An operation to disrupt the sale and supply of illegal products across north Wales has uncovered 2,700 litres of alcohol.

HCC's Gwyn Howells and Deanna Leven inducted new members into the Welsh Lamb Club

Welsh meat gains traction in Hong Kong

By Aidan Fortune

Hybu Cig Cymru – Meat Promotion Wales (HCC) made significant progress in improving Welsh meat exports to Asia, as a branch of its Welsh Lamb Club was founded in Hong Kong this week.

Norweigan retailers have decided to focus one of their 2015 promotional campaigns on Welsh Lamb

Welsh Lamb sets out stall to overseas visitors

By Oli Haenlein

Hybu Cig Cymru – Meat Promotion Wales (HCC) has hosted a number of recent trade missions and media trips from countries interested in Welsh Lamb, the meat body has revealed.

Welsh lamb has now overtaken Sardinian lamb as the dominant brand in Italian supermarkets

Wales at forefront of lamb category in Italy

By Oli Haenlein

PGI Welsh Lamb is now the market leader and the most "well-known" lamb brand in Italian supermarkets, according to Hybu Cig Cymru (HCC) – Meat Promotion Wales’ Italian agent Jeff Martin.

Export expansion into Netherlands for Welsh meat

Welsh meat looks to boost exports

By Georgi Gyton

Hybu Cig Cymru - Meat Promotion Wales (HCC) is looking to capitalise on growing overseas demand for its lamb and beef.

HCC has been taking part in foreign trade shows such as Sial, Paris to boost its export trade

Exports of Welsh Lamb see steady growth

By Georgi Gyton

Exports of PGI Welsh Lamb increased by £7 million during 2013, up 4.5% to £154.7m, according to the latest data published by Hybu Cig Cymru – Meat Promotion Wales (HCC).

The ban on Welsh Lamb exports to the USA could be lifted

US could lift Welsh Lamb ban

By Oli Haenlein

The ban on Welsh Lamb exports to the USA could be lifted, with secretary of state Owen Paterson currently in negotiations in Washington.

Welsh lamb bosses diplomatic mission to open US market

US hopes for Welsh lamb

By Ed Bedington

A diplomatic visit from Welsh meat bosses may have helped open the door for exports of Welsh Lamb into the US market.

Welsh Lamb looks to open up US market

Welsh Lamb mission aims to open up US market

By Oli Haenlein

A diplomatic Welsh Lamb mission, led by Welsh Minister for Natural Resources and Food Alun Davies, has set off for the US in a bid to export 3,100 tonnes of premium quality lamb to the US each year.

Welsh Lamb makes international progress

Welsh Lamb gains international interest

By Nicholas Robinson

Welsh Lamb is making inroads in Germany and has improved in popularity among international consumers, Welsh meat bosses were told at a recent industry conference.

Welsh lamb has proven popular at Anuga


Welsh Lamb in demand at Anuga

By Line Svanevik

Welsh Lamb was in demand at international trade show Anuga in Germany this week, according to Welsh red meat promotion body Hybu Cig Cymru (HCC).

Welsh red meat takes on Russia

Welsh red meat takes on Russia

By Line Elise Svanevik

Welsh red meat companies will be pitching products to Russia this week as they arrive in Moscow for export order deals.

Welsh anticipate USA opening for lamb exports

Welsh anticipate USA opening for lamb exports

By Arabella Mileham

The Welsh meat industry has claimed that it is only a matter of time before the USA lifts its restrictions and allows exports of red meat from the EU.

Potatoes in peril

Potatoes in peril

UK potato growers have pledged to contain and eradicate an outbreak
of the highly contagious disease potato ring rot found on a farm in


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