Hybu Cig Cymru – Meat Promotion Wales (HCC) is taking a stand at PRODEXPO, Russia’s largest food and drink exhibition, which takes place on 10-14 February.
A number of red meat processors from Wales are taking part in the international show and will be looking for opportunities within the Russian market for Welsh Lamb, as well as following up on leads generated during the Anuga food show in Germany late last year.
Deanna Leven, HCC’s export market development executive, said: “Russia is a key target market for HCC as it offers huge potential to the Welsh sheep industry. Now in its 21st year, the PRODEXPO exhibition will provide our processors with a fantastic platform to meet new clients and spread the word about the quality of Welsh Lamb.”
HCC chief executive Gwyn Howells added: “A team of Russian inspectors witnessed the excellent conditions that exist on Welsh farms and processing plants in 2012.
“Since their visit, we have been pursuing all leads and opportunities in Russia, including a high-profile trade mission to Moscow in 2013. Our focus on this market will continue until Welsh Lamb is stocked on their shop shelves and in restaurants.
“The fact that both Welsh Lamb and Welsh Beef have EC Protected Geographical Indication (PGI) status will be of great assistance in our efforts to secure any deals.”