Premier Foods-owned Fuel10K will capitalise on NPD and rising consumer demand for convenience in its business growth strategy, FoodNavigator understands.
Premier Foods CEO Gavin Darby said he will stand down and revealed a plan to sell off the Ambrosia dessert business today. Will this be enough to give Premier a fresh lease of life?
Premier Foods has put £10m ($16m) behind a multi-media promotional Mr Kipling campaign, just months after committing £20m ($32m) for a snack pack production line.
Premier Foods CEO Michael Clarke says he is pursuing a strategy of 'category blur' to revive the company’s disappointing trading performance, as he announces new marketing ammunition for the bakery and snack ‘power brands’ central to the approach.
