Juice

Orange juice is 100% juice from oranges. Or is it? The answer, it seems, depends on where in the world you are. The US, for example, has 12 subcategories of orange juice. Photo: iStock.

Guest Article

Navigating complex global rules for soft drinks

By Oliver Leedam, principal regulatory analyst, Leatherhead Food Research

For soft drink and fruit juice manufacturers looking to expand into new geographies, understanding global regulations is vital. However, this is no mean feat.

DrinkPreneur Live 2014: OOb takes Tesco prize in final shootout

PROMISING START FOR BEVERAGE STARTUP ACCELERATOR

DrinkPreneur Live 2014: OOb takes Tesco prize in final shootout

By Ben BOUCKLEY

Green-tea based drinks brand OOb took first prize at the inaugural DrinkPreneur event in London yesterday, winning high praise from judges including Tesco soft drinks buying manager David Beardmore.

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