Macro trends, including the COVID-19 pandemic and the cost-of-living crisis, are driving uptake of products claiming to be both healthy and indulgent, according to ingredients suppliers.
UK snacks newcomer Raw Bake Station is rebranding as D*mn Good to ‘connect with consumers on a much deeper level’. “We’re encouraging consumers to embrace their inner demons and free themselves from their fears,” says founder and CEO Evie Waxman.
Finnish food manufacturer Fazer has identified the top five food trends for Nordic consumers in 2019, based on a 4000-strong survey and analyst insights.
