Gum

Mintel suggested gum products that offer solutions may prove to be profitable.  Photo: iStock/belchonock

Gum in developed markets needs a boost, Mintel analyst warns

By Douglas Yu

As gum manufacturers are battling the sluggish category growth by developing new and bold flavors, some makers have gone in the other direction: Innovating the texture, according to a recent blog post penned by Mintel’s director of insight on food and...

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