Fruit juice contains vitamins and other bioactive compounds. But it has also been called out for its sugar content. Fresh research from the EU fruit juice industry examines consumer attitudes to juice and its healthy associations.
Consumers are still being misled into thinking that fruit juices are a healthier alternative to fizzy drinks when, in fact, many contain the same amounts of sugar, if not more, according to campaigners.
Juice and milk-based drinks are currently exempt from the UK’s sugar tax: but Public Health England has set out targets for sugar reduction in these categories – and says that progress will be taken into account when it reviews the milk-based drinks exemption...
UK adults drastically underestimated sugar levels in fruit juices and smoothies by 48% on average and significantly overestimated content in energy drinks and CSDs says a hard-hitting comment in The Lancet.
With rumors emerging that Danone is selling its 51% stake in its fruit juice JV with Chuiquita Brands International, one industry source told BeverageDaily.com that the French firm was likely ‘glad to be rid’ of a business blighted by mismanagement.
The Royal College of Surgeons (RCS) has confirmed the accuracy of comments made by the dean of its dental faculty, urging that fruit juices be replaced with milk and water in UK schools during break times on dental health grounds.
The rise of private label fruit juice is having a big impact on the juice industry, sparking a wave of consolidation. A mooted merger between Agrana Juice Holding and Ybbstaler Fruit Austria in Europe is the latest example.
The European fruit juice industry has welcomed a proposal from the European Commission (EC) to ban the addition of sugar to fruit juices - in line with its policy of reducing added sugars and promoting balanced diets.
A new epidemiological study indicates that people who consume 100
per cent fruit juice instead of sugary drinks have a reduced risk
of insulin resistance, providing more argument for long-term
studies using direct measures.
Coca-Cola, whose sugary soft drinks have left it open to
accusations of contributing to the global obesity epidemic, has
made little secret of its desire to move into product sectors such
as juice and water, viewed as less 'high...