France

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Kombucha’s potential reaches beyond millennials

By Rachel Arthur

While the US is the most developed market for kombucha, the category is growing in Europe with the drink’s natural and functional positioning ready to tap into health and wellness trends. But the evolution of the French, German and UK markets shows the...

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Frigo Magic app empowers consumers to tackle waste and track nutrition

By Katy Askew

French start-up Frigo Magic is using data to provide consumers with suggestions on how to tackle food waste and calculate the Nutri-Score of recipes. “We have an educational vocation but we do not want to teach lessons,” co-founder and chief technical...

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