Flavour

Pic: getty/mariekepeche

Diageo acquires flavor matching tech company Vivanda

By Rachel Arthur

Diageo has acquired Vivanda, the owner of the technology behind Diageo’s digital ‘What’s Your Whisky’ online platform as well as the ‘Journey of Flavour’ experience at Johnnie Walker Princes Street in Edinburgh.

Pic: GettyImages

Special edition: Flavour trends 2022

Why caramel is one of the top flavours of 2022

By Anthony Myers

Caramel hits the sweet spot in the flavour stakes for a number of reasons, primarily because it is loved across consumer generations, with a number of NPDs using it to bring a premium feel while bringing comfort through nostalgia.

Givaudan Taste & Wellness develops AI to streamline recipe innovation / Pic: GettyImages-Karendaev

Givaudan leverages AI for ‘next generation’ product development

By Katy Askew

Givaudan’s flavour business, Givaudan Taste & Wellness, is launching a new tool that leverages artificial intelligence for the ‘next generation’ of product development. “Success comes from combining the output of the tools with the sensitivity and...

What trends will shape flavour development in 2021? / Pic: GettyImages-oleksajewicz

What trends will shape flavour innovation in 2021?

By Katy Askew

The seismic events of 2020 have shaped consumer behaviours and expectations. The COVID-19 pandemic has reached every part of our lives – and the flavours we crave are no exception. Here’s our round-up of the flavour trends we can expect to tickle out...

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