Innovation and NPD

getty | metamorworks

Personalised nutrition: Why it's popular...and why it's not

By Nikki Hancocks

The desire to maximise health and wellbeing means that consumers are constantly on the lookout for the next innovation but they are dubious about the accuracy and safety of genetic testing kits, market research indicates.

Pic: GettyImages/petrenkod

Bite-sized NPD: The latest in kids snacking to hit UK shelves

By Flora Southey

How can brands encourage children to eat ‘healthier’ snacks? Nestlé’s approach is to create breakfast cereal in the shape of a bear, Cadbury is shrinking its portion sizes to cut calories, and Kellogg is personalising covers on Corn Flakes and Rice Krispies.

Follow us

Products

View more

Webinars