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A lack of primary farm-led data means eco-labels risk not reflecting the true environmental and social realities on the ground, it has been warned. Image: Getty/SimonSkafar

Poor data is hindering eco-label plans, group warns

By Oliver Morrison

The UK’s CLEAR consortium complains that a lack of global data that distinguishes between farming methods and countries risks making eco-labels a blunt tool for consumers seeking greater transparency about food products.

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