JDE Peet releases paper pack for soluble coffee
Coffee and tea company JDE Peet’s has announced the release of paper packaging for its soluble coffee ranges. The packaging will be fully recyclable, and is designed to maximise sustainability within soluble coffee ecosystem by incentivising reuse of glass and tin products. The packaging is the first of its kind within the coffee market.
Furthermore, the coffee included within has the lowest carbon footprint out of any of JDE Peet’s coffees.
The packaging is part of JDE Peet’s aim to make its entire range more sustainable across its supply chain, and to make all packaging recyclable, compostable or reusable by 2030.
The new range will be available in 2024 in selected markets across a range of JDE Peet brands.
“This is an important step in driving the sustainability agenda of our company and yet another sign of our leadership in innovation,” said Fabien Simon, JDE Peet’s CEO.
“We know that reducing packaging and promoting recyclability and reusability are increasing consumer needs. By providing more sustainable solutions within soluble coffee, one of the world’s most beloved and consumed beverages, we can maximise our positive contribution in decarbonising our own portfolios and the coffee market as a whole.”
Image Source: JDE Peet
