Italian-Dutch confectionery and gum manufacturer Perfetti van Melle is adding functional ingredients to its Mentos Gum and Smint brands.
Mentos Citrus Vitamin Gum contain 25% of recommended daily vitamins B6, C and B12. Smith Defensive contains vitamin C, B6 and zinc.
“Health is significantly higher on the agenda for many of us heading into the winter months and because of this we’ve seen a phenomenal rise in demand for products that deliver added benefits,” said Sarah Elmer, brand manager at Mentos Gum. “The new Mentos Citrus Vitamin Gum offers consumers a hit of delicious freshness which excites the mouth and awakens the mind – all whilst contributing to their wellbeing.”
Smith brand manager Caroline Grimshaw added: “With the majority of the medicated market now sugar-based and subject to HFSS restrictions, new Smint Defensive provides the ideal, and appealing, sugar-free alternative that not only tastes great but is packed full of added benefits.
“The widely recyclable packaging targets the environmentally conscious consumer, too – helping everyone to bring out their best self.”
Image source: Perfetti van Melle