‘Healthy, tasty and blue’: SVZ brings the honeyberry to FiE
The honeyberry is a nutrient-rich, tart berry native to Siberia. Slightly sour in taste, the vibrant blue berry transforms into a deep red/purple when blended – which it was at SVZ’s stand at FiE.
Otherwise known as ‘haskap’ or ‘fly honeysuckly’, the fruit is an oblong shaped berry similar in appearance to the blueberry. And according to SVZ, the berry is seeing new interest across the food and beverage market.
“A big reason is its health benefits: not only is it full of antioxidants, but it has twice the vitamin A and four times the vitamin C as blueberries,” noted the firm.
“Honeyberries also have the highest content of phenolic acids and anthocyanin of the berries we grow, and contain significant sources of potassium, calcium, phosphorous, and iron.”
In food applications, the berry can be used in juice categories or in the dairy sector. It also has potential as a filling in baked goods. The slightly sour taste can ‘easily be masked’, FoodNavigator was told after trialling the honeyberry puree, suggesting there is market potential for honeyberry’s use in the ‘healthy shots’ category.
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