Data sharing and collaboration
While in principle, stakeholders agree that sharing reliable, accurate data can benefit all, in practice, take-up has been slow. Will 2019 be the year for change?
According to FuturMaster, collaboration between food manufacturers is strong on a face-to-face level, and is growing in a digital sense.
“From a face-to-face perspective, it already happens. People are already sharing data, but sharing over the phone rather than digitally. We are getting so much better at that now, so I think that [will come],” Sewell said.
“We see there is more willingness from businesses to share data with their competitors. There would be a mutual benefit in competitors sharing certain information…it might improve overall margin, it might help both [parties] increase market share within their [sector].”