Bauer’s vanilla flavoured protein drink may contain 23 g of protein and only 1% fat but, according to Foodwatch, the manufacturer is “taking money from [the consumer’s] pocket with a product that nobody needs”.
The company says the product is aimed at fitness-orientated consumers and answers consumer demand for protein-rich trend products
“Bauer pretends that recreational athletes need extra protein – this is not the case,” said Unger. “We found the Bauer product is strikingly misleading and taking advantage out of the current trend to promote unnecessary extra protein and charging consumer’s around 50% more than other vanilla milk drinks.“
The German Nutriton Association (Deutsche Gesellschaft für Ernährung, DGE) published a new reference value for protein intake at a sports nutrition conference last month, Unger said, and came to the conclusion that adult recreational athletes who exercise four to five times a week for 30 minutes with medium physical activity do not have higher protein needs than average adults.