Food flops in Sweden's Museum of Failure: When NPD goes seriously wrong

21-May-2017 - Last updated on 23-May-2017 at 07:35 GMT

From Colgate's lasagne to Heinz's purple and green ketchup, Sweden's Museum of Failure opens next month with several food and drink products on display. We ask the exhibition curator and a market analyst how big companies can get it so wrong.

The Museum of Failure

The textbook flop: “What were they thinking?!”

Got a great idea? Then get moving...

Stretch don't jump

Green, pink and purple ketchup

The seeds of success

Industry is getting smarter...

Keep it simple…

Industry lines up for advance bookings

Related tags Ketchup H. j. heinz company

Related news

Related products

How regenerative farming advances climate goals

Content provided by ADM: Innovation that Feeds the Future | 08-Jul-2024 | Product Brochure

As brands look to meet new climate goals, we're here to help you with regenerative agriculture programs.

Download Sweet Trends Report 2024 by Südzucker

Content provided by Südzucker AG | 01-Jul-2024 | White Paper

For the fourth time, Südzucker has conducted a research study on consumer needs and purchase drivers in processed food & drinks, which will be another...

Turn up the heat on your culinary creations

Content provided by Givaudan | 17-Jun-2024 | Application Note

From fiery reds, oranges, and yellows to succulent browns and charred blacks, natural colours can bring the ‘heat’ to your culinary creations. Our Culinary...