Food flops in Sweden's Museum of Failure: When NPD goes seriously wrong

By Niamh Michail contact

- Last updated on GMT

From Colgate's lasagne to Heinz's purple and green ketchup, Sweden's Museum of Failure opens next month with several food and drink products on display. We ask the exhibition curator and a market analyst how big companies can get it so wrong. 

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1 comment

Food Flops in Sweden´s

Posted by Mats-Gunnar,

too much experiments in Sweden...

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