Food flops in Sweden's Museum of Failure: When NPD goes seriously wrong

By Niamh Michail

21-May-2017 - Last updated on 23-May-2017 at 07:35 GMT

From Colgate's lasagne to Heinz's purple and green ketchup, Sweden's Museum of Failure opens next month with several food and drink products on display. We ask the exhibition curator and a market analyst how big companies can get it so wrong.

Food flops in Sweden's Museum of Failure: When NPD goes seriously wrong

The Museum of Failure

The textbook flop: “What were they thinking?!”

Got a great idea? Then get moving...

Stretch don't jump

Green, pink and purple ketchup

The seeds of success

Industry is getting smarter...

Keep it simple…

Industry lines up for advance bookings

Related tags: Ketchup, H. j. heinz company

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1 comment

Food Flops in Sweden´s

Posted by Mats-Gunnar, 31 May 2017 - 15:23 GMT

too much experiments in Sweden...

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