Tereos claims protein-rich wheat gluten gives added chew for healthy cereal bars

By Oliver Nieburg

- Last updated on GMT

Related tags Cereal bars Nutrition Wheat

Tereos claims protein-rich wheat gluten gives added chew for healthy cereal bars
Using wheat gluten as a texturiser in cereal bars can produce products high in protein that are fit for the healthy snacking market, according to ingredients firm Tereos Syral

The company claims its wheat gluten offering Amygluten can be used to produce cereal bars with an added chewy texture that will appeal to the weight management market.

Michel Flambeau, head of the application centre and customer technical support at Tereos, presented a new chewy bar concept at the Healthy bars and grain snacks conference organised by Bridge2Food in Cologne on 3 February 2012.

Added chew

Céline Hurson, communication and marketing engineer at Tereos told BakeryAndSnacks.com​: “It brings a chewy texture that we would usually find in confectionery (gums for example), but without modifying the product characteristics too much.”

“Wheat gluten is not a typical ingredient to cereal bars, but as it is extracted from wheat, it remains in line with the cereal sourcing that you expect to find within this product category. Therefore, there will be no issue of ingredient acceptability.”

Asked whether consumers really wanted to be chewing for longer, Hurson said: “We don't have any consumer study saying so, but we know that consumers are more and more health conscious.”

“Especially, within the weight management offer, satiety and satiation is positioned as a "natural" way of controlling weight and as such, might be appealing to consumers.”


Hurson said there were no specific issues with stability or formulation over a conventional cereal bar.

She added that the ingredient would not increase the formulation cost for manufacturers.

Hurson suggested combining prebiotic fibres with the wheat gluten to produce a product that could rebalance a person’s diet for a healthier gut.

She added that as a vegetable protein the ingredient would allow for high protein content claims in the end product.


In order to use the ingredient, manufacturers using a cold process would need to adapt equipment as a heating treatment (5 minutes at 110°C) after lamination to allow glycerol to plasticise gluten.

Hurson said the ingredient was available worldwide.

Related news

Related products

show more

Oat Groats – Heat-treated Oat Kernels

Oat Groats – Heat-treated Oat Kernels

Content provided by Lantmännen Biorefineries AB | 06-Dec-2023 | Product Brochure

Lantmännen offers now Oat Groats: Heat-treated oat kernels, also known as oat groats or kilned oats, undergo heat treatment to inhibit enzymes that could...

Download Südzucker’s Consumer Trend Study 2023

Download Südzucker’s Consumer Trend Study 2023

Content provided by Südzucker AG | 14-Aug-2023 | White Paper

For the third time, Südzucker has conducted a research study on consumer needs and purchase drivers in processed foods and drinks, which will be another...

Follow us


View more