Brands have been quietly shrinking the size of some products for a while but consumers are getting wise to this moneysaving trick and voting with their wallets.
Cash strapped British consumers are switching away from products which have been downsized by manufacturers in favour of buying products in bulk which offer better value for money.
The dairy co-operative said the price per volume for its new 200g blocks has remained the same, but retailers have the final word when it comes to on-shelf pricing.
Many packaged food and beverage manufacturers that have trimmed serving sizes without lowering cost in recent years to mitigate inflation have tried to do so in stealth mode for fear of losing value-seeking shoppers, but new research suggests if they...
