When rethinking packaging, London-based Notpla turns to fruit for inspiration. Just like fruit peel, the start-up’s plant-based plastic alternatives are naturally biodegradable, and some can even be consumed whole ‘like a cherry tomato’.
What part does FMCG play in turning the tide on plastic pollution? What more can governments do to make an impact? And whose responsibility is it to educate consumers about their role in tackling the global plastic crisis?