A significant number of women still do not perceive sports nutrition as essential for their fitness goals, a persisting misconception that The Hut Group (THG), owner of supplement brand Myprotein, is working to dispel.
A recent survey has found that efforts to improve health and wellbeing last an average of just 19 days as old habits die hard and temptation, in the form of fatty foods and sweet treats, win out. But why are lifestyle changes so tough to stick to and...
Plant-based, protein and fiber trends remain in the top ten for 2019, but consumer demand has expanded into personal connections and ‘adventurous’ discovery. Virginia Lee, insights and innovation manager at Innova Market Insights, shared details and plenty...