Flexitarian

The study found that most consumers perceived the supermarket as associated with norms related to meat consumption. Image Source: Giselleflissak/Getty Images

How do 'norms perceptions' relate to meat consumption habits?

By Augustus Bambridge-Sutton

Norm perceptions – what one perceives as ‘normal’ – differs between both individuals and groups of consumers, including when it comes to meat consumption. One’s meat consumption habits can affect these perceptions. A new study explores how different groups...

How will the next generation of innovators win over consumers, and what hurdles will they need to jump to get there? GettyImages/snapphoto

How next-gen protein innovators plan to win over consumers

By Flora Southey

The taste and texture of meat and dairy analogues have come a long way. But according to alternative protein experts, ‘there is still room for improvement’. How will the next generation of innovators win over consumers, and what hurdles will they need...

Getty/Ekaterina-84

‘Plant-based’ claims under-exploited by food brands, report claims

By Oliver Morrison

Flexitarians, or carnivores wishing to cut their meat and dairy intake for ethical, environmental and health reasons, are driving innovation in the vegan and vegetarian space, reveals a new report from Euromonitor, which is why more brands should embrace...

Do hybrid products appeal to flexitarian consumers? Pic: GettyImages-vaaseenaa

Could ‘hybrid’ products meet booming flexitarian demand?

By Katy Askew

Flexitarian consumers are a key segment driving the plant-based boom. But while this group might be motivated to reduce their meat consumption by health and environmental concerns, taste remains king. Could the development of ‘hybrid’ products, containing...

WATCH: GMN visits Meat Attraction 2019

Meat Attraction 2019

WATCH: Meat Attraction 2019

By Aidan Fortune

Global Meat News travelled to Meat Attraction in Madrid to catch up on the latest in the Spanish meat sector.

PAI sees a premium future for animal proteins ©iStock/Marilyna

Plant-based trend sees premiumisation of meat consumption

By Katy Askew

Plant-based sales are set to continue their upward trajectory but the meat and dairy sectors are not out for the count. The way we consume animal products is evolving and premiumising, French research suggests.