Having unveiled a new logo and visual identity system in the US last year, Pepsi is now rolling out its new look globally in a bid to appeal to younger consumers and help ‘shake up the cola category’.
Food styling is a key marketing tool to make products, dishes, and meals look more appealing and appetizing, but does “pretty” food also impact its perceived healthiness? Preliminary research suggests there may be a link.
While iconic brands currently are losing the tug-of-war with niche startups for consumer engagement and spending, how they continue to play the game in the next ten years will dictate whether they regain ground or become obsolete, according to senior...