The number of protein bars on the European market has significantly decreased, while the protein powders category has continued to grow thanks largely to innovations with clear protein and collagen, new data reveals.
Functional food startup MixMasters is trialling a new personalised nutrition concept ‘FoodiYou’, offering fresh meals, bars, and shakes, adapted to individual needs.
Arla Foods Ingredients (AFI) has developed a plug and play solution – meaning it can be used as is or within a recipe – to helps snack producers create bars with a high protein content in every layer.
