Weetabix Food Company has committed to producing a zero-carbon box of Weetabix Original breakfast cereal by 2050. John Petre, supply chain, procurement and technical director at the Weetabix Food Company, explains how.
Poor harvests globally are pushing up wheat prices and raising concerns over supply constraints. But, despite ‘temperamental’ weather this summer, the UK’s biggest cereal brand says its local sourcing strategy has paid off.
Dubbed a ‘mega-trend’ in 2010, heighted consumer awareness in gut-health continues to significantly influence product development and reformulation, says Katrien Lambeens, product manager at Beneo.
There will be a management shuffle once US cereal giant Post Holdings has concluded the £1.4bn ($1.76bn) deal for the UK’s 84-year-old cereal business the Weetabix Food Company.
The UK’s Advertising Standards Agency (ASA) has upheld a complaint against Weetabix’s online app WeetaKid and ruled that the app can no longer exist in its current form.
Chinese company Bright Food is reportedly in talks with Lion Capital to acquire British cereal maker Weetabix and could make its first mark on Europe, according to an analyst.
