Vitamin C

© Zespri

Backing up health claims is key to marketing fruit, says kiwi producer

By Emma Jane Cash

New Zealand kiwifruit producer, Zespri, says the best marketing strategy for fruit is to back up health claims, which is how it will position the fruit in its new European expansion. FoodNavigator spoke to Chief Operating Officer, Simon Limmer, to find...

Del Monte says yes to stevia drinks

Del Monte says yes to stevia drinks

By Rod Addy

Del Monte has launched a Naturally Light low calorie range in the UK using stevia as a sweetener, containing only half the sugar and calories of standard fruit juice and juice drinks.


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