Yildiz Holding's acquisition of UK United Biscuits makes it the world's third largest biscuit player, but now it will have to work hard to find its 'power brand' answer to Mondelēz's Oreos, according to a Mintel analyst.
Concerns over health have benefited the healthier sweet biscuits segment, according to new research by Mintel, as the industry seeks to improve its health credentials by reducing saturated fat levels and calorie content.
PepsiCo, Proctor & Gamble and United biscuits top the list of
most successful snack companies, thanks to strong sales of popular
favourites combined with innovation in the health and premium
sectors, according to Euromonitor.
UB has announced plans to close its biscuit production site at
Ashby de la Zouch in the English Midlands at the end of next year
as part of its ongoing plan of restructuring its now profitable UK