Tossed Sal-ad: Leon has had to rename its 'superfood' salads but has the ASA gone too far?

Trademark/brand name defence rejected

Supermoan: UK bans superfood claim

By Lynda Searby

'Natural fast food' restaurant chain Leon has been ordered to remove the term ‘Original Superfood Salad’ from its menu after the UK Advertising Standards Authority (ASA) found it did not qualify as a brand name exemption under the EU nutrition...

Food firms can’t ignore intellectual resources

Food firms can’t ignore intellectual resources

By Rod Addy

Food and drink manufacturers can’t afford to ignore their intellectual capital and are weaker at taking stock of it than companies in other industries, according to consultancy ClearFood.


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