Sodium Reduction

Kudos Blends has pumped £500,000 into doubling production capacity in anticipation of a US boom, its CEO says

Kudos Blends anticipates US boom with Brenntag partnership

By Kacey Culliney

The US is considerably behind the UK in terms of sodium reduction, but is catching up and demand will boom over the next year, the CEO of Kudos Blends says as it secures US distribution with Brenntag North America.

Professor: Across the board sodium reduction is needed

Sodium: Campbell u-turn a cautionary tale, say branding experts

By Elaine Watson

While Campbell Soup’s reduced sodium u-turn pales into insignificance when compared with the New Coke debacle, it should serve as a cautionary tale for all food manufacturers embarking on reformulation work, according to marketing experts.

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