An Israeli start-up is leveraging culinary art and upcycling in an attempt to overhaul the perception of the run-of-the-mill and often unwholesome ready-to-cook food sector.
The coronavirus outbreak is driving fluctuations in demand for the UK’s ready-meal sector, with certain retail channels, and businesses, faring better than others.
The horsemeat crisis was good for business because it made shoppers consider the provenance of their food more than ever before, says posh ready meal entrepreneur Charlie Bigham.
