Pringles has just announced that new technology will be added to cans to make them more accessible to blind and partially sighted people. Other brands are being encouraged to follow suit.
Partially sighted consumers are a growing demographic. Solutions are coming aimed at allowing these shoppers to more easily access key on-pack product information and nutritional details.
The UK’s Advertising Standards Agency (ASA) has upheld a complaint against Weetabix’s online app WeetaKid and ruled that the app can no longer exist in its current form.
