Psychology

Many representations of GMOs, like this one, tap into intuitive ideas of unnaturalness - even though this is far from the reality of GM technology

Being anti-GMO may have ‘intuitive appeal’

By Caroline SCOTT-THOMAS

Rejection of genetically modified organisms (GMOs) may be intuitive for many people, claims a paper published in the journal Trends in Plant Science.

Saatchi & Saatchi X VP of shopper psychology: 'There are so many great, positive emotional engagements when it comes to snacks. What I see though, is that disappears when the shopper gets into the shopping experience.'

Picking through ideas with Saatchi & Saatchi X on shopper behavior: Part II

Snacks: Too much health, not enough joy? Saatchi & Saatchi X says maybe…

By Kacey Culliney

Snacks have the power to drive positive emotional shopping behavior, but too much focus on health and a lack of in-store innovation could kill the joy factor, says the VP of shopper psychology at Saatchi & Saatchi X.

Consumers will not choose a food product if they have to think about whether to buy it or not

Food firms must cater for consumers on autopilot

By Laurence Gibbons

Food and drink manufacturers need to make their products appear to be an effortless choice for consumers operating on autopilot and stop over rationalising their habits, advises leading behavioural scientist Dr Nick Southgate.

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