Probiotics

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Probiotics and immunity: Tips to maximise the online opportunity

By Nikki Hancocks

Probiotic products for immune health are enjoying a surge in online searches – with some brands enjoying a 500% boost, but what can businesses do to turn interest into commercial success? Lumina Intelligence’ online marketing expert reveals her top tips...

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Probiotics are waking up old categories across grocery aisles

By Mary Ellen Shoup

Consumers may not always be on the lookout for food products fortified with probiotics (outside of a yogurt purchase), but that hasn’t stopped manufacturers from developing new items that contain these living and active culture strains including oatmeal,...

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